ITG Representation

Representation

ITG tailor campaigns for every client we represent. We offer a personal and dynamic service, helping achieve greater awareness, recognition and results from the European market through sales, marketing and public relations.

ITG offers a variety of services allowing clients to select from a range of activities which can be long term or on an ad-hoc basis depending on the activity that best suits their objectives. We pride ourselves on our high level of customer service and flexible approach.

Sales & Marketing Services

We offer bespoke services to each client with the option to tailor our activity to each priority and market segment. In addition we can offer several services on an ad-hoc basis to allow a greater presence in the UK and Europe markets.

Sales & Marketing – Leisure

	Recommendations for and implementation of an annual marketing strategy to ensure correct market placement and share is achieved
	Sales, marketing and contract negotiation with all key tour operators
	Advice on setting annual net, strategic and tactical rates
	Development of strong tactical campaigns to maximise sales and revenue
	Branded reservations and information services
	Bespoke e-marketing campaigns with full reporting services
	Specialist sales training for tour operators and travel agents
	Educational & familiarisation trips
	Personal and joint ITG events for participating clients
	Exposure at all appropriate trade and consumer shows, tour operator roadshows & tourist board events
	Regular ITG newsletters sent to the trade raising brand awareness
	Storage facility & and distribution service
	On-line media library and information service – login and password protected
	An all encompassing trade and consumer public relations service

In addition to the services above ITG can create and implement strategic campaigns for re-launching products, raising awareness for new and exciting developments or properties and creating a presence in the marketplace – please see Special Projects.

Sales & Marketing – Corporate & MICE

	Sales, marketing and contract negotiation with key consortia Research, facilitate and handle RFP’s processes on an annual basis
	Branded group enquiries desk
	Representation at trade shows and corporate events, as requested
	Bespoke e-marketing campaigns and full reporting services
	Specialist sales training/presentations for all corporate clients, TMCs and specialist MICE operators
	Storage facility and & distribution service
	On-line media library and information service – login and password protected

Special Projects

For clients with limited budgets, we are able to offer a presence in the marketplace without the need for long-term contracts. We can offer the following services for tailored fees:

	Product launches with a tailored campaign
	Annual contract negotiations within the territories we cover, including the introduction and negotiation for new partners and renewal of existing contracts
	Representation at trade and consumer shows in the UK/Europe
	Bespoke marketing campaigns to specific target markets using ITG’s Leisure, MICE or Corporate in-house databases and reporting services
	E-broadcasts announcing new products/sales campaigns and promotions to the trade with a full reporting service
	Telemarketing and market research projects
	Innovative and creative PR campaigns

All costs are negotiable and relevant to time frames, activity and territories covered. For more information please email denise@itgmarketing.co.uk our Director of Sales, Marketing and Special Projects.

Public Relations

ITG offers an all encompassing PR service for clients who want to extend their marketing activity to reach both trade and consumer audiences through editorial coverage in print and broadcast media. PR activity can include anything from press releases and feature placement to arranging for media to review your product. We are also able to source competition and sponsorship opportunities with appropriate third parties.

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